Soft Drinks for Fast Food Shopsfor Pizza, Burger and Kebab Shops
For one leading soft drinks supplier, success and sales growth came with a cost: supplying the correct taste & sustainable stock.
The effort vastly improved the company’s planning and execution functions, they knew that in order to succeed in this era of technology their accounting systems needed to be much more robust than what they are.
challenge
The biggest challenge suppling soft drinks to fast food shops is not the quality; competition and right taste.
There are too many suppliers vary from low quality to premium quality. The competition is very high because the soft drinks are sold in fast food industry so fast; to an extent it may even sometimes more than food. With small investment, any business establishment may start selling soft drinks.
Who wins in this competition is the suppliers which give full stock support as well as different (as new) and right taste of drinks. In order for fast food shops to buy drinks, you need to make them believe that demand will be increasing in very short time and costumers will love the new tastes.. Once yo get successful with the correct fruit, they will buy from you constantly.
- Improve sales and operations and production planning:
To become successful, sustainable stock and maintaining the new tastes with costumers.
- Determine the right inventory level:
It is quite risky to control and maintain the stock due to the seasonality. Fashion of the food changes very fast so the drinks they need will change accordingly. That’s why you have to be very careful for the inventory and stock control.
- Optimize the supply chain for perfect order planning:
The margin to maintain the the certain level of the stock is a must and mandatory for urgent orders.
solution
We focus on giving the free samples to our clients regularly to distribute them to their costumers.
Apart from this, we bring new tastes as trial, conduct many tests to get ready for the clients new demands. This is definitely at least 3 trials before sending the costumer the pre-sample manufactured by us.
Once we decide we are ready, we go to the client shops and make a trial batch.
results
The biggest advantage we are having against our competitors are we are using tropical fruits as new tastes. With advance and highly trained teams, we complete all the samples successfully of our clients. Once they see we are doing it perfectly, they immediately go for order.
This is the main reason our reputation is very high among fast food shops.
By the numbers, the effort:
- Reduced lead time by 43%
- Decreased variability by 50%
- Lowered the risk of back-order by 95%
- Increased stock for finished goods by 10%